Bridging Japanese-Thai Standards
Innovation from Taisho Pharmaceutical, infused with a deep understanding of Thai consumers.
Counterpain
Muscle Pain Relief Cream
Having proudly stood alongside Thai and Asian people for over 50 years, Counterpain boasts a rich and storied history."
Our Story
Counterpain is an analgesic cream backed by a proud history.
An enduring companion to Thai and Asian people for over 50 years, Counterpain boasts a rich and storied history.
- 1972 (The Beginning & Expansion): Counterpain was first launched as a topical analgesic cream/balm to relieve muscle aches, joint pain, and sprains. Over the years, the brand continuously developed and expanded its market, becoming a household name across Asia. Thailand serves as the primary manufacturing hub, with another major production base located in Indonesia.
- 2009 (Transition to Taisho): In 2009, Taisho Pharmaceutical—a leading pharmaceutical company from Japan—acquired the brand, proudly welcoming Counterpain into its portfolio as one of its legendary flagship products.
While Counterpain originally earned its legendary reputation as a traditional “pain-relief cream,” the brand has since expanded its product lineup to perfectly meet the lifestyles of modern consumers:
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Counterpain Warm (Classic Formula): Formulated to relieve muscle pain, joint sprains, muscle tightness, stiffness from sports injuries, and insect bites.
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Counterpain Cool: Provides a cooling sensation to relieve muscle aches from twists, strains, bruising from impacts, and minor injuries during exercise.
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Counterpain Plus: Specially formulated to relieve pain and reduce inflammation caused by osteoarthritis and arthritic joint pain.
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Counterpain Medicated Pain Relief Patch (Warm & Cool): Convenient pain-relief patches designed for targeted muscle pain relief.
Driven by a commitment to well-being, Counterpain continues to innovate and develop new products to meet the evolving needs of consumers today and in the future.
Because Movement is Life
"We believe that pain should never stand in the way of living your life."
Product Highlights
Care in every tube
Deep Absorption, Targeted Relief
Fast-acting relief that goes straight to the root of the pain rather than just coating the skin surface, thanks to a specially formulated molecule designed for high absorption.
The Science of Hot & Cold Therapy
Warmth to relax tense muscles, and coolness to reduce acute inflammation—creating the perfect balance of therapeutic relief.
A Seamless Touch for Uninterrupted Living
A unique, non-greasy, and fast-absorbing formula that leaves no stains on clothes, allowing you to get right back to your daily activities completely worry-free.