For over 50 years, Counterpain has been a trusted topical pain-relief brand among Thai and Asian consumers.

• 1972: Counterpain was first introduced as a cream or balm for relieving muscle and joint pain, as well as sprains and strains. The brand later expanded and gained widespread recognition across Asia.
• Transition to Taisho (2009): Taisho Pharmaceutical, a leading Japanese pharmaceutical company, took over the brand and established Counterpain as one of its flagship legacy products.
• Today: Counterpain offers a broad range of pain-relief products, including creams, gels, and medicated plasters, while continuing to develop new products to meet evolving consumer needs.